The Science of Fear

There’s something about knowledge that’s comforting to me. Perhaps it’s because I’m so data driven. The more information I have, the more prepared I feel to deal with things.

Anyway, always open to learning more about topics of interest, I’ve stumbled across a pretty well-rounded book that I’d like to share with you. Entitled “The Science of Fear“, it delves into how the brain processes risk and fear. Being in the threat & risk business, plus dealing with fear and anxiety as a hobby, this offering seemed perfect.

Not only does the author, Daniel Gardner, spend time on a number of psychological studies that allows even a novice to gain a foothold of knowledge into how the brain deals with fear, probability, likelihood, and many other components, but he also discusses how various groups make use of this information in areas such as sales, marketing, politics – essentially every entity that wants to influence or manipulate.

Fear has a role in almost every aspect of our lives, whether we choose to admit or not. Having a baseline understanding of the humanistic aspects and how they relate can be enormously beneficial. If this sounds like something up your alley, you can pick it up at Amazon.